HEDBIB
International Bibliographic Database on Higher Education
264 record(s) for : (Keyword(s)=Marketing)
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[1]
2019
Negotiating the marketization of higher education in East Africa : a comparative analysis of Tanzania and Kenya
Author(s) :
Provini, Olivier
Keyword(s) :
Educational systems
;
Economics of education
;
Marketisation
;
Marketing
;
Market economy
;
Educational policy
;
Educational reform
Document type :
Periodical article
[2]
2018
International alumni affairs and an emerging trans-national public service landscape
Author(s) :
Unangst, Lisa
Corporate Author(s) :
Association for Tertiary Education Management [ATEM]
;
L.H. Martin Institute for Higher Education Leadership and Management
Keyword(s) :
Internationalization
;
Internatational education
;
Marketisation
;
Marketing
;
Alumni
;
Educational management
Document type :
Periodical article
[3]
http://link.springer.com
Last accessed : 2018/10/03
Neoliberal awakenings : a case study of university leaders’ competitive advantage sensemaking
Author(s) :
Abreu Pederzini, Gerardo David
Corporate Author(s) :
International Association of Universities [IAU]
Keyword(s) :
Marketisation
;
Marketing
;
Leadership
Document type :
Periodical article
[4]
2017
Market ordering as a device for market-making : the case of the emerging students’ recruitment industry
Author(s) :
Komljenovic, Janja
Keyword(s) :
Internationalization
;
International education
;
Students
;
Student mobility
;
Student recruitment
;
Marketisation
;
Marketing
;
Market economy
Document type :
Periodical article
[5]
http://www.palgrave-journals.com
Last accessed : 2016/05/31
2016
Branding in higher education : a case study from Turkey
Author(s) :
Garipa?ao?lua, Burçak Ça?la
Corporate Author(s) :
International Association of Universities [IAU]
Keyword(s) :
Economics of education
;
Marketisation
;
Marketing
;
Market economy
Document type :
Periodical article
[6]
http://publicaciones.anuies.mx
Last accessed : 2017/03/08
Competitividad de la educación superior en cuatro países de América Latina : perspectiva desde unranking mundial
Titles of Other Versions :
Competitiveness of higher education in four Latin American countres : from a world ranking perspective
Author(s) :
López Leyva, Santos
Corporate Author(s) :
Asociación Nacional de Universidades e Instituciones de Educación Superior [ANUIES]
Keyword(s) :
Educational evaluation
;
Ranking
;
Educational systems
;
Marketing
;
Market economy
;
Marketisation
Document type :
Periodical article
[7]
Finding a plausible option for revitalising agricultural higher education in India : a systematic review
Author(s) :
Kumar, Niraj
Corporate Author(s) :
Association for Tertiary Education Management [ATEM]
;
L.H. Martin Institute for Higher Education Leadership and Management
Keyword(s) :
Agricultural education
;
Education and development
;
Marketing
Document type :
Periodical article
[8]
Integrating sustainability education into international marketing curricula
Author(s) :
Perera, Chamila Roshani
;
Hewege, Chandana Rathnasiri
Keyword(s) :
Education for sustainable development
;
Sustainable development
;
Marketing
;
Business education
;
Curriculum
Document type :
Periodical article
[9]
The iconography of universities as institutional narratives
Author(s) :
Drori, Gili S.
;
Delmestri, Giuseppe
;
Oberg, Achim
Keyword(s) :
Education and economics
;
Marketisation
;
Market economy
;
Marketing
;
Information and communications technologies (ICT)
Document type :
Periodical article
[10]
2015
A corpus-based discourse analysis of the vision and mission statements of universities in Turkey
Author(s) :
Efe, Ibrahim
;
Ozler, Omer
Keyword(s) :
Higher education institutions
;
Marketing
;
Marketisation
;
Educational objectives
;
Educational planning
Document type :
Periodical article
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